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Regarding Julius Pinschewer, Swiss Film Archive Restorations (Swiss Animation Tribute)

Overview
Description
Films

Pionnier and the father of German advertising, discover Julius Pinschewer and how he opened the way to animation film!

Julius Pinschewer (1883-1961) counts among one of the earliest and most important advertising film producers. He was already supervising a huge number of reels combining "live-action" shots and special effects as early as 1910-1912, opening the way to animation.

As an Israelite, he rapidly saw the danger that Hitler represented and set up his "Pinschewer Film-Atelier" in Berne in 1934. The company then produced many films commissioned by companies and offices linked to the federal administration. It is thanks to their deposit with the Swiss Film Archive that it was possible to carry out the restoration (at Hiventy et L’Immagine Ritrovata laboratories), to get as close as possible to the original colours and sound.

In addition to colour adjustments, these restorations make it possible to appreciate the images’ fluidity and rhythm along with the united imaginative abilities of J. Pinschewer's team: factories absorb waste, cauldrons and electric pylons return to Zurich. Everything springs to life in a dancing procession of drawings, with a subliminal advertising message encouraging an activity, a gesture or even a product.