XR and IP: Do We Need VR Blockbusters?
At a time when the immersive industry is experiencing an acceleration on both the manufacturer's side and in terms of content (in particular via large-scale exhibitions, but also through the consolidation of online stores), what is driving creation forward?
Should we focus on franchises and well-known names (Star Wars, Astérix or Gundam) as cinema and television do? Does immersive storytelling need these experiences to grow and make a name for itself, or must it rely on works by authors from the medium to exist?
Session in English
