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Bringing your IP to life, from screen to reality Production Organisation

  1. Overview
  2. Description
  3. Speakers
  4. Moderator

Join members of the Themed Entertainment Association on a discussion about how to bring your IPs to life.

We’ll discuss how they breathe life into IPs, whether they are designed for the "big screen" or not. These experts translate IPs into reality with different approaches, using different media, and with different objectives in mind.

The audience will see the plethora of opportunities that location-based entertainment (LBE) offers —opportunities that are oftentimes overlooked by IP creators who tend to only look at the "big screen" as their key vehicle.

Speakers

  • Mathilde BRESSON
    Mathilde BRESSON

    Location-Based Entertainment Manager
    UBISOFT ENTERTAINMENT SA

  • Björn HEERWAGEN
    Björn HEERWAGEN

    Director for Expansion portfolio
    EURO DISNEYLAND IMAGINEERING

  • Stéphane BATTAILLE
    Stéphane BATTAILLE

    CEO
    ALTERFACE

Moderator

  • Cynthia VERGON
    Cynthia VERGON

    EME Division Board Member
    THEMED ENTERTAINMENT ASSOCIATION